Why Your Data Needs Backing Up

  • 46% of U.S. companies experienced a data breach in the U.S. in 2018 (and the number is growing each year).*1
  • 55% of U.S. businesses suffered a ransomware attack in the last 12 months.*2

Small businesses are seen as easier targets than enterprises. They typically have fewer security resources, less sophisticated defenses, and are more inclined to pay ransoms because they simply can’t afford the downtime.

  • 67% of SMBs experienced a cyber attack in 2018 and 58% experienced a data breach.*3
  • 58% of data breaches in 2018 were categorized as small businesses.*4

From your customer/employee records to proprietary information, your data has value to criminals and competitors

  • 57% of SMBs say customer records are their biggest data loss concern.*3
  • With ransomware, attackers don’t care about the resale value of your data; they just need to hold it hostage so that you’ll pay to get it back.

Installing antivirus software and email filters is no longer enough to protect your business.

  • 86% of ransomware victims had antivirus software installed, 65% had email/spam filters, and 29% had pop-up blockers.*6
  • 72% of victims say exploits and malware evaded  intrusion detection systems, 82% say they evaded antivirus solutions.*3

There are a multitude of other ways you can lose valuable data … and most of them start with simple user mistakes.

  • 47% of data loss was due to end users deleting information and 17% due to users overwriting data.*6
  • The #1 cause of data loss is human error – deleting files, opening phishing emails, accidentally downloading malware, etc.*7

SaaS applications are still vulnerable to data loss, because human error is the main cause of data loss.

  • Over 70% of data loss in cloud apps is due to accidental or malicious deletion by end users.*7
  • 32% of companies lose data in the cloud: 64% due to accidental deletion, 13% due to hackers, 7% due to malicious deletion, and 16% due to software issues. *8

Office 365 stores data for only 30 days, and Microsoft itself recommend the use of a third-party backup solution in its Microsoft Services Agreement.

  • It takes businesses an average of 140 days from data compromise to detection!*8
  • 81% of surveyed IT professionals experienced data loss in Office 365.*9

No business is immune to data loss — even yours. When it happens, it hurts.

Impact on profitability: Only 35% of small business owners said that they could remain profitable for more than 3 months if they lost access to essential business data. More than half reported that they would be unprofitable in under one month.*10

Cost of Data Loss: The average cost of data loss is $3,957. *8

Record loss: Businesses lost an average of 10,848 individual records over the past 12 months.*3

Impact of outage: 54% of businesses with an outage experienced loss of customer confidence, 38% damage to brand integrity, and 37% loss of employee confidence.*11

Cost of a breach: 29% of SMBs say breaches cost them $100K or less and 20% say they cost between $1M and $2.5M.*10

  1. Thales, 2018 Data Threat Report: Global Edition, https://www.thalesesecurity.com/2018/data-threat-report
  2. SentinelOne, Global Ransomware Study 2018 https://go.sentinelone.com/rs/327-MNM-087/images/SentinelOne-Survey_032418b_eng%20FINAL.pdf
  3. Ponemon Institute, 2018 State of Cybersecurity in Small & Medium Size Businesses
    https://keepersecurity.com/assets/pdf/Keeper-2018-Ponemon-Report.pdf
  4. Verizon, 2018 Data Breach Investigations Report
    https://enterprise.verizon.com/resources/reports/DBIR_2018_Report.pdf
  5. Datto, Global State of the Channel Ransomware Report, 2018
    https://www.datto.com/resources/2018-state-of-the-channel-ransomware-report
  6. Barracuda, Backup Stats to Strengthen Your Marketing
    https://blog.barracudamsp.com/backup-stats-to-strengthen-your-marketing/
  7. Datto, Selling SaaS Backup Made MSPeasy
    https://www.datto.com/resource-downloads/SellingSaaSBackupMadeMSPeasyO365_GSuite.pdf
  8. Skykick, Protect Your Oce 365 Experience with Cloud Backup
    https://www.pax8.com/resource/display/31601
  9. Veeam, The Control and Protection Required for Your Oce 365 Data
    https://www.veeam.com/backup-microsoft-oce-365.html
  10. Cisco, Small and Mighty: How Small and Midmarket Businesses Can Fortify their Defenses Against Today’s Threats
    https://www.cisco.com/c/dam/en/us/products/collateral/security/small-mighty-threat.pdf
  11. Veeam, 2019 Cloud Data Management Report
    https://www.veeam.com/cloud-data-management-report-2019_wp.pdf